A White Paper: State-of-the-Art Business Intelligence Platform For Ad Performance Analysis and Optimization—With Predictive Capabilities

At PDG Consulting, we work with a wide variety of clients in all types of industries—including well-known, major players in the entertainment industry. Our clients trust our technology and domain expertise, and frequently present us with their toughest, most innovative, high value software development projects.

For example, we were recently brought onboard on a new production initiative with a leading TV distributor for households. This client hired us to build an ambitious Business Intelligence (BI) platform that would provide their internal teams, both within advertising and operations, with new dynamic dashboards highlighting ad performance data and insights. Specifically, this platform would need to provide them with a powerful, state-of-the-art, custom (BI) platform that acted as the central one-stop source for all their advertisement data. This dynamic system would also need to predict the performance of future advertising campaigns for the business unit in a simple manner. This highly-customized technology solution was beyond one-of-a-kind, and a project our tech team was very eager to jump into!

Fabien Coppens, Director of Engineering at PDG Consulting, is a solutions architect and technology leader with 25 years of experience in building distributed, scalable business platforms. He has architected and engineered critical, complex systems for a variety of industries including entertainment, e-commerce, banks, heavy industry, medical imaging, and telecoms. He has worked on large-scale enterprise ecosystems, as well as several early stage startups where he built products from the ground up. He is a hands-on tech leader who has been consistently leading and mentoring teams of engineers. Fabien holds a PhD in Fluid Dynamics from the University of Toulouse, France, as well as an MS in Physics from the University of Paris, and a French “Grande Ecole” Engineer diploma in aerospace engineering from ISAE-SUPAERO.