Advertising in Today's Digital Landscape

The volume and variations of consumable media continues to increase in today’s digital landscape. With the increase in media consumption, comes an increase in advertising opportunities. Whether your company offers a streaming service with live or Video On Demand (VOD) content, traditional cable or satellite delivered TV, normal websites, or even podcasts — there is always room to improve revenues by selling ad space. Let our custom dynamic ad insertion developers here at PDG help.

Implementing an Advertising Solution

At PDG, we understand how to pick and implement the best-fit advertising solutions and dynamic ad insertion services for your business that will deliver the highest CPM ads and provide the best experience for your customers.


Use Server Side Ad Insertion (SSAI) to display dynamically chosen ads on your OTT streaming service while ensuring a seamless, TV-like experience while avoiding ad blockers

Use an addressable ad vendor or develop custom targeted ad insertion solutions for cable or satellite TV distributors

Take advantage of your data or third-party data by using it to understand customer traits and behaviors for use by your ad decision services

Manage all your single media or cross platform ad campaigns in one place, with a view of their performance in real-time

Maximizing Ad Revenues

To ensure your advertising platform is operating at peak efficiency, it is crucial to tailor your analytics to your business’s sales models and technologies.


Monitor fill rates of ad breaks for every single viewing session, with the ability to slice-and-dice across different device types and media assets

Use dashboards and alerts to ensure quality of service for the software that drives your ad insertion and quality of experience for the customers consuming your media

Maximize ad yield by comparing ad campaigns sold to available ad inventory and identify areas of growth for your sales teams

Use predictive analytics to project customer viewing behaviors and expected ad delivery to better plan out your ad sales

Watch our DAI Services Video:


Kyle Gilster, PDG’s Director of M+E Client Delivery, discusses what Dynamic Ad Insertion (DAI) is, the future of DAI, and the importance of having a DAI strategy.

Tech and Standards We Use


  • Interactive Advertising Bureau (IAB) standards such as VAST and VMAP
  • Server Side (SSAI) and Client Side (CSAI) Ad Insertion
  • Streaming protocols such as HLS, DASH, and CMAF
  • Many device types such as iOS, tvOS, Android, Roku, Samsung TV, web, cable / satellite Set Top Boxes, vSTBs, and more
  • Ad Decisioning Services such as Freewheel, Google Ad Manager, Roku Ad Manager, Amazon Publishing Services, and more

Why Choose PDG Consulting to Implement Your Advertising Solutions?

The Addressable Advertising and Dynamic Ad Insertion industry comes with many vendors, solutions, specifications, and best practices. Our end-to-end dynamic ad insertion services can help you take advantage of the many benefits of targeting advertising to get the best CPMs and improve your ROI.

Contact the expert advertising and DAI engineers here at PDG today to learn more about how we can develop custom solutions to fit your advertising needs, integrate your products with advertising vendors, or build analytics to help you better understand and improve your ad spend.

CONTACT US

Related News & Insights


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Project Name

DIRECTV STREAM Content Provider DAI

 

Overview

We led the initiative by designing, integrating, and testing an upgraded technology stack from the Server Side Ad Insertion (SSAI) vendor used in the over-the-top streaming platform at DIRECTV. The design allowed us to synethically separate the National (Content Provider owned) and Local (Distributor / DIRECTV owned) avails within a single commerical break, and request for ad decisions for each avail separate from the Content Provider ad decision services and DIRECTV's own ad decision services.

This involved iterative cycles of functional, integration, client, and load testing with focus on platform stability and user experience once the new content provider ads entered the system. We project managed this effort across numerous cross-function DIRECTV teams, external vendors, and content providers.

 

 

Tech Stacks

Elasticsearch | Kibana | Splunk | New Relic | Yospace | INVIDI

 

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Project Name

Converged Ad Delivery

 

Overview

PDG spearheaded the multi-year effort by leading the project design, test management, and launch planning across DIRECTV and vendor teams. PDGC designed and developed the central measurement platform for reporting Hard Interconnect (HIC) ad placement success metrics back to the ad sales teams, as well as internal DIRECTV monitoring services and systems alerting. We previously led the Hard Interconnect deployment on DIRECTV Satellite and were looked to as experts on the DIRECTV STREAM rollout.

 

Tech Stacks

Go | Kubernetes | Elasticsearch | Kibana | Prometheus | Grafana | Sumologic | Couchbase | AWS S3 | AWS SQS | Kafka

 

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Project Name

DIRECTV Cross-Platform Ad Decisioning

Overview

PDG designed and oversaw the implementation of converged ad decisioning across DIRECTV’s traditional satellite TV service and STREAM service, allowing for a single point of entry for ad campaigns and ad creatives while preserving specific inventory for existing DAI sales models. PDG set the technical architecture, developed the converged ad campaign measurement services and platform level monitoring, project managed the cross-functional effort, led validation, and ensured a successful launch.

Tech Stacks

SSAI | VAST | HLS | DASH | CMAF | Golang | Grafana | Elasticsearch | Kibana | Couchbase | Kafka | AWS SNS / SQS | Kubernetes | Splunk

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Project Name

DIRECTV Programmer DAI Enablement

Overview

PDG oversaw enhancements of DIRECTV’s Dynamic Ad Insertion platform to enable insertion of content provider (programmer) sold ad campaigns on live TV breaks for all supported devices on the DIRECTV Stream and TV Everywhere streaming services. This completely separated ad decisioning between DIRECTV owned (distributor owned) ad breaks and content provider owned ad breaks to better separate ad decisioning and enable additional sales models while increasing available ad inventory on these live channels by about 600% per hour. PDG managed this first-of-its-kind effort including cross-company design, implementation, integration, testing, monitoring development, and launch.

Tech Stacks

SSAI | VAST | HLS | DASH | CMAF | Golang | Grafana | Elasticsearch | Kibana | Couchbase | AWS

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Project Name

DIRECTV VOD Ad Targeting

Overview

PDG oversaw the integration, validation, and launch of new ad request routing and customer targeting services that introduced more specific targeting of ad decisions on Video on Demand content on DIRECTV STREAM. This enabled higher CPM ad campaigns to be used in decisioning, thus increasing ad revenue opportunity exponentially.

Tech Stacks

SSAI | VAST | VMAP | HLS | DASH | CMAF | Golang | Grafana | Elasticsearch | Kibana | Couchbase | AWS

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Project Name

DIRECTV Dynamic Ad Insertion Analytics

Overview

PDG oversees the design and development of monitoring and alerting for the DAI platform on the DIRECTV STREAM and TV Everywhere streaming services on Live and VOD content. We focus on monitoring quality of service for the technical platform that drives the targeted ad insertion, quality of experience for the customer, and maximization of ad revenues. We ensure operations and executives have real-time views into fill rates, programmatic and auction-based ad buying management and health, and more.

Tech Stacks

SSAI | VAST | VMAP | OpenRTB | HLS | DASH | CMAF | Golang | Java | Grafana | Elasticsearch | Kibana | Splunk | Couchbase | Kafka | AWS SNS / SQS | Kubernetes | AWS Lambda | AWS DynamoDB

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Project Name

DIRECTV Advanced Advertising

Overview

PDG designed and oversaw a complete re-architecture of the DIRECTV satellite advertising platform, which more than doubled the number of ads that could be targeted to customers and brought down the amount of required lead time to play out a targeted ad from 24 hours to under 4 hours. This re-architecture enabled DIRECTV to enter the advertising interconnect managed by Comcast/NCC which doubled DIRECTV's yearly advertising revenue. PDG also designed and developed two critical applications in the advertising platform and built out real-time alerting and reporting dashboards used by the 24/7 advertising operations teams. PDG continues to lead incremental architectural changes for the satellite platform and is also assisting in architecting the next-generation advertising platform for streaming services such as DIRECTV NOW.

Tech Stacks

Java | Angular | Oracle SQL | Microsoft SQL Server | Microsoft IIS | SOAP | REST | Kafka | Hadoop | Splunk

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Project Name

AT&T TV and HBO MAX Technical Support

Overview

PDG led the functional analysis, technical design, and implementation of web applications used by agents to support AT&T TV and HBO Max. For AT&T TV, PDG enhanced ReactJS based agent portals and Java/Spring microservices to pull in and render STB hardware and home internet diagnostics. These diagnostics were supplemented with technical support procedures, driven by Nokia SMP workflows. For HBO Max, similar agent portals were enhanced to support customer issues related to AT&T packages and offerings of HBO Max, eligibility rules, pricing, and provider-based authentication on the HBO Max app. These efforts were complemented with real-time analytics and reporting to gather insights on support case management and agent effectiveness.

Tech Stacks

ReactJS | Java | Nokia SMP | Teradata | Tableau

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Project Name

AT&T TV Program Scheduling

Overview

PDG fully migrated the DIRECTV TV / VOD Guide metadata pipeline to the cloud. This included movie poster images, celebrity headshot, aggregated guide schedules & celebrity biographies over a satellite using Kafka, Couchbase, GoLang, & Kubernetes.

Tech Stacks

GoLang | Kubernetes | Amazon S3 | Couchbase NoSQL Database | Java | Kafka

ADVERTISING / DAI
TELEVISION BROADCASTING
CONSUMER PRODUCTS
MANUFACTURING
MEDIA & ENTERTAINMENT
MUSIC
OTT (OVER-THE-TOP)
TELEVISION BROADCASTING
TELECOM