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Project Name

DIRECTV Advanced Advertising

Overview

PDGC designed and oversaw a complete re-architecture of the DIRECTV satellite advertising platform, which more than doubled the number of ads that could be targeted to customers and brought down the amount of required lead time to play out a targeted ad from 24 hours to under 4 hours. This re-architecture enabled DIRECTV to enter the advertising interconnect managed by Comcast/NCC which doubled DIRECTV's yearly advertising revenue. PDGC also designed and developed two critical applications in the advertising platform and built out real-time alerting and reporting dashboards used by the 24/7 advertising operations teams. PDGC continues to lead incremental architectural changes for the satellite platform and is also assisting in architecting the next-generation advertising platform for streaming services such as DIRECTV NOW.

Tech Stacks

Java | Angular | Oracle SQL | Microsoft SQL Server | Microsoft IIS | SOAP | REST | Kafka | Hadoop | Splunk

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Project Name

DIRECTV Advanced Business Planning

Overview

PDGC built a Business Intelligence tool that provides high-value dashboards to ATT Advertising business stakeholders as well as Tech Ops. It allows users to drill down and slice and dice across huge volumes of historical ad performance and customer behavior events. In addition to creating an actionable, centralized data lake for all things ad-related, its main value resides in providing predictive algorithms that leverage big data and Spark distributed computing, which allows users to visualize the predicted performance of upcoming advertising campaigns.

Tech Stacks

Spark | Scala | Spring | AWS Glue | Amazon QuickSight | Amazon EMR | Amazon S3 | Redis | AWS CloudFormation

ADVERTISING
BROADCASTING AND CABLE
CONSUMER PRODUCTS
MANUFACTURING
MEDIA & ENTERTAINMENT
MUSIC
OTT (OVER-THE-TOP)
SATELLITE TELEVISION
TELECOM