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Project Name

Converged Ad Delivery

 

Overview

PDG spearheaded the multi-year effort by leading the project design, test management, and launch planning across DIRECTV and vendor teams. PDGC designed and developed the central measurement platform for reporting Hard Interconnect (HIC) ad placement success metrics back to the ad sales teams, as well as internal DIRECTV monitoring services and systems alerting. We previously led the Hard Interconnect deployment on DIRECTV Satellite and were looked to as experts on the DIRECTV STREAM rollout.

 

Tech Stacks

Go | Kubernetes | Elasticsearch | Kibana | Prometheus | Grafana | Sumologic | Couchbase | AWS S3 | AWS SQS | Kafka

 

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Project Name

DIRECTV STREAM Content Provider DAI

 

Overview

We led the initiative by designing, integrating, and testing an upgraded technology stack from the Server Side Ad Insertion (SSAI) vendor used in the over-the-top streaming platform at DIRECTV. The design allowed us to synethically separate the National (Content Provider owned) and Local (Distributor / DIRECTV owned) avails within a single commerical break, and request for ad decisions for each avail separate from the Content Provider ad decision services and DIRECTV's own ad decision services.

This involved iterative cycles of functional, integration, client, and load testing with focus on platform stability and user experience once the new content provider ads entered the system. We project managed this effort across numerous cross-function DIRECTV teams, external vendors, and content providers.

 

 

Tech Stacks

Elasticsearch | Kibana | Splunk | New Relic | Yospace | INVIDI

 

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Project Name

DIRECTV Advanced Advertising

Overview

PDG designed and oversaw a complete re-architecture of the DIRECTV satellite advertising platform, which more than doubled the number of ads that could be targeted to customers and brought down the amount of required lead time to play out a targeted ad from 24 hours to under 4 hours. This re-architecture enabled DIRECTV to enter the advertising interconnect managed by Comcast/NCC which doubled DIRECTV's yearly advertising revenue. PDG also designed and developed two critical applications in the advertising platform and built out real-time alerting and reporting dashboards used by the 24/7 advertising operations teams. PDG continues to lead incremental architectural changes for the satellite platform and is also assisting in architecting the next-generation advertising platform for streaming services such as DIRECTV NOW.

Tech Stacks

Java | Angular | Oracle SQL | Microsoft SQL Server | Microsoft IIS | SOAP | REST | Kafka | Hadoop | Splunk

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Project Name

AT&T TV Program Scheduling

Overview

PDG fully migrated the DIRECTV TV / VOD Guide metadata pipeline to the cloud. This included movie poster images, celebrity headshot, aggregated guide schedules & celebrity biographies over a satellite using Kafka, Couchbase, GoLang, & Kubernetes.

Tech Stacks

GoLang | Kubernetes | Amazon S3 | Couchbase NoSQL Database | Java | Kafka

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Project Name

DIRECTV Advanced Business Planning

Overview

PDG built a Business Intelligence tool that provides high-value dashboards to ATT Advertising business stakeholders as well as Tech Ops. It allows users to drill down and slice and dice across huge volumes of historical ad performance and customer behavior events. In addition to creating an actionable, centralized data lake for all things ad-related, its main value resides in providing predictive algorithms that leverage big data and Spark distributed computing, which allows users to visualize the predicted performance of upcoming advertising campaigns.

Tech Stacks

Spark | Scala | Spring | AWS Glue | Amazon QuickSight | Amazon EMR | Amazon S3 | Redis | AWS CloudFormation

ADVERTISING / DAI
TELEVISION BROADCASTING
CONSUMER PRODUCTS
MANUFACTURING
MEDIA & ENTERTAINMENT
MUSIC
OTT (OVER-THE-TOP)
TELEVISION BROADCASTING
TELECOM