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Project Name

DIRECTV Advanced Advertising

Overview

PDG designed and oversaw a complete re-architecture of the DIRECTV satellite advertising platform, which more than doubled the number of ads that could be targeted to customers and brought down the amount of required lead time to play out a targeted ad from 24 hours to under 4 hours. This re-architecture enabled DIRECTV to enter the advertising interconnect managed by Comcast/NCC which doubled DIRECTV's yearly advertising revenue. PDG also designed and developed two critical applications in the advertising platform and built out real-time alerting and reporting dashboards used by the 24/7 advertising operations teams. PDG continues to lead incremental architectural changes for the satellite platform and is also assisting in architecting the next-generation advertising platform for streaming services such as DIRECTV NOW.

Tech Stacks

Java | Angular | Oracle SQL | Microsoft SQL Server | Microsoft IIS | SOAP | REST | Kafka | Hadoop | Splunk

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Project Name

AT&T TV Program Scheduling

Overview

PDG fully migrated the DIRECTV TV / VOD Guide metadata pipeline to the cloud. This included movie poster images, celebrity headshot, aggregated guide schedules & celebrity biographies over a satellite using Kafka, Couchbase, GoLang, & Kubernetes.

Tech Stacks

GoLang | Kubernetes | Amazon S3 | Couchbase NoSQL Database | Java | Kafka

ADVERTISING
BROADCASTING AND CABLE
CONSUMER PRODUCTS
MANUFACTURING
MEDIA & ENTERTAINMENT
MUSIC
OTT (OVER-THE-TOP)
SATELLITE TELEVISION
TELECOM