Proof of Concept: Facilitating the Future of M&E Enterprises in the Cloud

Proof of Concept Facilitating the Future of M&E Enterprises in the Cloud

The cloud has demonstrated its value over and over again. Data from research firm Gartner predicts public cloud spending to reach almost $500 billion in 2022, up from $419 billion in 2021. “Cloud is the powerhouse that drives today’s digital organizations,” says Sid Nag, research vice president at Gartner.

For media and entertainment (M&E) enterprises, moving to the cloud offers substantive benefits, both to address immediate concerns and facilitate future-proof frameworks. But what does this look like in practice? How does the cloud specifically benefit M&E enterprises, and how do they select the right cloud for the job?

Considering Basic Cloud Benefits

Cost Optimization

Silo Elimination

On-Demand Scalability

Remote Collaboration

Getting Specific: The Role of Cloud for M&E Enterprises

Comprehensive Data Management

Improved Programmatic Advertising

Finding the Best Fit for Future Functions