Top Digital Transformation Trends for Media & Entertainment Enterprises in 2022

Media & Entertainment Digital Transformation Trends 2022

With the global pandemic receding into the public’s rearview, media and entertainment professionals are eagerly looking to 2022’s summer box office numbers to gauge whether a return to normalcy is underway in the industry.

The recent release of the long-anticipated Top Gun sequel provides strong affirmation in this regard. The feature has already catapulted past $1 billion in worldwide box office sales, making it the highest grossing movie of 2022. That said, the film is likely to generate even more revenue through online platforms, since entertainment consumers have, for better or worse, shifted irrevocably to online viewing.

Whatever the case may be, the pandemic has undoubtedly accelerated digital transformation in media and entertainment, both for consumers as well as enterprises. The following are the top digital transformation trends organizations in the media and entertainment industry are likely to experience in 2022.

Continuing Cloud Adoption and Evolving Infrastructures

AI/ML Adoption and Resulting Transformations

Automation of Advertising and Personalized Content

Deeper Forays into the Metaverse

More Widespread Blockchain Adoption

Rapidly Expanding Requirements for Stronger Cybersecurity

Preparing for the Future of the Media & Entertainment Industry