Project Name
DIRECTV STREAM Content Provider DAI
Overview
We led the initiative by designing, integrating, and testing an upgraded technology stack from the Server Side Ad Insertion (SSAI) vendor used in the over-the-top streaming platform at DIRECTV. The design allowed us to synethically separate the National (Content Provider owned) and Local (Distributor / DIRECTV owned) avails within a single commerical break, and request for ad decisions for each avail separate from the Content Provider ad decision services and DIRECTV's own ad decision services.
This involved iterative cycles of functional, integration, client, and load testing with focus on platform stability and user experience once the new content provider ads entered the system. We project managed this effort across numerous cross-function DIRECTV teams, external vendors, and content providers.
Tech Stacks
Elasticsearch | Kibana | Splunk | New Relic | Yospace | INVIDI
Project Name
Converged Ad Delivery
Overview
PDG spearheaded the multi-year effort by leading the project design, test management, and launch planning across DIRECTV and vendor teams. PDGC designed and developed the central measurement platform for reporting Hard Interconnect (HIC) ad placement success metrics back to the ad sales teams, as well as internal DIRECTV monitoring services and systems alerting. We previously led the Hard Interconnect deployment on DIRECTV Satellite and were looked to as experts on the DIRECTV STREAM rollout.
Tech Stacks
Go | Kubernetes | Elasticsearch | Kibana | Prometheus | Grafana | Sumologic | Couchbase | AWS S3 | AWS SQS | Kafka
Project Name
Mulesoft Migration
Overview
PDG is providing project management and integration expertise to define the overall project roadmap and manage a team of developers through the assessment of hundreds of microservices supporting critical sales and service functions of ATT.com to identify performance and design improvement opportunities. The objective is to enhance the overall customer experience and increase sales by improving performance, reliability, and time to deliver new features. An additional output of the assessment is to provide a Mulesoft onboarding/migration strategy for the microservice-based APIs to support API discoverability and reusability across the enterprise.
Tech Stacks
Java | Spring | Node.js | Kafka | Cassandra NoSQL Database | Redis | Mulesoft
Project Name
DIRECTV Advanced Advertising
Overview
PDG designed and oversaw a complete re-architecture of the DIRECTV satellite advertising platform, which more than doubled the number of ads that could be targeted to customers and brought down the amount of required lead time to play out a targeted ad from 24 hours to under 4 hours. This re-architecture enabled DIRECTV to enter the advertising interconnect managed by Comcast/NCC which doubled DIRECTV's yearly advertising revenue. PDG also designed and developed two critical applications in the advertising platform and built out real-time alerting and reporting dashboards used by the 24/7 advertising operations teams. PDG continues to lead incremental architectural changes for the satellite platform and is also assisting in architecting the next-generation advertising platform for streaming services such as DIRECTV NOW.
Tech Stacks
Java | Angular | Oracle SQL | Microsoft SQL Server | Microsoft IIS | SOAP | REST | Kafka | Hadoop | Splunk
Project Name
AT&T TV Program Scheduling
Overview
PDG fully migrated the DIRECTV TV / VOD Guide metadata pipeline to the cloud. This included movie poster images, celebrity headshot, aggregated guide schedules & celebrity biographies over a satellite using Kafka, Couchbase, GoLang, & Kubernetes.
Tech Stacks
GoLang | Kubernetes | Amazon S3 | Couchbase NoSQL Database | Java | Kafka