Project Name
DIRECTV Cross-Platform Ad Decisioning
Overview
PDG designed and oversaw the implementation of converged ad decisioning across DIRECTV’s traditional satellite TV service and STREAM service, allowing for a single point of entry for ad campaigns and ad creatives while preserving specific inventory for existing DAI sales models. PDG set the technical architecture, developed the converged ad campaign measurement services and platform level monitoring, project managed the cross-functional effort, led validation, and ensured a successful launch.
Tech Stacks
SSAI | VAST | HLS | DASH | CMAF | Golang | Grafana | Elasticsearch | Kibana | Couchbase | Kafka | AWS SNS / SQS | Kubernetes | Splunk
Project Name
DIRECTV Programmer DAI Enablement
Overview
PDG oversaw enhancements of DIRECTV’s Dynamic Ad Insertion platform to enable insertion of content provider (programmer) sold ad campaigns on live TV breaks for all supported devices on the DIRECTV Stream and TV Everywhere streaming services. This completely separated ad decisioning between DIRECTV owned (distributor owned) ad breaks and content provider owned ad breaks to better separate ad decisioning and enable additional sales models while increasing available ad inventory on these live channels by about 600% per hour. PDG managed this first-of-its-kind effort including cross-company design, implementation, integration, testing, monitoring development, and launch.
Tech Stacks
SSAI | VAST | HLS | DASH | CMAF | Golang | Grafana | Elasticsearch | Kibana | Couchbase | AWS
Project Name
DIRECTV VOD Ad Targeting
Overview
PDG oversaw the integration, validation, and launch of new ad request routing and customer targeting services that introduced more specific targeting of ad decisions on Video on Demand content on DIRECTV STREAM. This enabled higher CPM ad campaigns to be used in decisioning, thus increasing ad revenue opportunity exponentially.
Tech Stacks
SSAI | VAST | VMAP | HLS | DASH | CMAF | Golang | Grafana | Elasticsearch | Kibana | Couchbase | AWS
Project Name
DIRECTV Dynamic Ad Insertion Analytics
Overview
PDG oversees the design and development of monitoring and alerting for the DAI platform on the DIRECTV STREAM and TV Everywhere streaming services on Live and VOD content. We focus on monitoring quality of service for the technical platform that drives the targeted ad insertion, quality of experience for the customer, and maximization of ad revenues. We ensure operations and executives have real-time views into fill rates, programmatic and auction-based ad buying management and health, and more.
Tech Stacks
SSAI | VAST | VMAP | OpenRTB | HLS | DASH | CMAF | Golang | Java | Grafana | Elasticsearch | Kibana | Splunk | Couchbase | Kafka | AWS SNS / SQS | Kubernetes | AWS Lambda | AWS DynamoDB
Project Name
DIRECTV Advanced Advertising
Overview
PDG designed and oversaw a complete re-architecture of the DIRECTV satellite advertising platform, which more than doubled the number of ads that could be targeted to customers and brought down the amount of required lead time to play out a targeted ad from 24 hours to under 4 hours. This re-architecture enabled DIRECTV to enter the advertising interconnect managed by Comcast/NCC which doubled DIRECTV's yearly advertising revenue. PDG also designed and developed two critical applications in the advertising platform and built out real-time alerting and reporting dashboards used by the 24/7 advertising operations teams. PDG continues to lead incremental architectural changes for the satellite platform and is also assisting in architecting the next-generation advertising platform for streaming services such as DIRECTV NOW.
Tech Stacks
Java | Angular | Oracle SQL | Microsoft SQL Server | Microsoft IIS | SOAP | REST | Kafka | Hadoop | Splunk
Project Name
AT&T TV and HBO MAX Technical Support
Overview
PDG led the functional analysis, technical design, and implementation of web applications used by agents to support AT&T TV and HBO Max. For AT&T TV, PDG enhanced ReactJS based agent portals and Java/Spring microservices to pull in and render STB hardware and home internet diagnostics. These diagnostics were supplemented with technical support procedures, driven by Nokia SMP workflows. For HBO Max, similar agent portals were enhanced to support customer issues related to AT&T packages and offerings of HBO Max, eligibility rules, pricing, and provider-based authentication on the HBO Max app. These efforts were complemented with real-time analytics and reporting to gather insights on support case management and agent effectiveness.
Tech Stacks
ReactJS | Java | Nokia SMP | Teradata | Tableau
Project Name
AT&T TV Program Scheduling
Overview
PDG fully migrated the DIRECTV TV / VOD Guide metadata pipeline to the cloud. This included movie poster images, celebrity headshot, aggregated guide schedules & celebrity biographies over a satellite using Kafka, Couchbase, GoLang, & Kubernetes.
Tech Stacks
GoLang | Kubernetes | Amazon S3 | Couchbase NoSQL Database | Java | Kafka
Project Name
Mulesoft Migration
Overview
PDG is providing project management and integration expertise to define the overall project roadmap and manage a team of developers through the assessment of hundreds of microservices supporting critical sales and service functions of ATT.com to identify performance and design improvement opportunities. The objective is to enhance the overall customer experience and increase sales by improving performance, reliability, and time to deliver new features. An additional output of the assessment is to provide a Mulesoft onboarding/migration strategy for the microservice-based APIs to support API discoverability and reusability across the enterprise.
Tech Stacks
Java | Spring | Node.js | Kafka | Cassandra NoSQL Database | Redis | Mulesoft
Project Name
DIRECTV Advanced Advertising
Overview
PDG designed and oversaw a complete re-architecture of the DIRECTV satellite advertising platform, which more than doubled the number of ads that could be targeted to customers and brought down the amount of required lead time to play out a targeted ad from 24 hours to under 4 hours. This re-architecture enabled DIRECTV to enter the advertising interconnect managed by Comcast/NCC which doubled DIRECTV's yearly advertising revenue. PDG also designed and developed two critical applications in the advertising platform and built out real-time alerting and reporting dashboards used by the 24/7 advertising operations teams. PDG continues to lead incremental architectural changes for the satellite platform and is also assisting in architecting the next-generation advertising platform for streaming services such as DIRECTV NOW.
Tech Stacks
Java | Angular | Oracle SQL | Microsoft SQL Server | Microsoft IIS | SOAP | REST | Kafka | Hadoop | Splunk
Project Name
AT&T TV and HBO MAX Technical Support
Overview
PDG led the functional analysis, technical design, and implementation of web applications used by agents to support AT&T TV and HBO Max. For AT&T TV, PDGC enhanced ReactJS based agent portals and Java/Spring microservices to pull in and render STB hardware and home internet diagnostics. These diagnostics were supplemented with technical support procedures, driven by Nokia SMP workflows. For HBO Max, similar agent portals were enhanced to support customer issues related to AT&T packages and offerings of HBO Max, eligibility rules, pricing, and provider-based authentication on the HBO Max app. These efforts were complemented with real-time analytics and reporting to gather insights on support case management and agent effectiveness.
Tech Stacks
ReactJS | Java | Nokia SMP | Teradata | Tableau
Project Name
DIRECTV Advanced Business Planning
Overview
PDG built a Business Intelligence tool that provides high-value dashboards to ATT Advertising business stakeholders as well as Tech Ops. It allows users to drill down and slice and dice across huge volumes of historical ad performance and customer behavior events. In addition to creating an actionable, centralized data lake for all things ad-related, its main value resides in providing predictive algorithms that leverage big data and Spark distributed computing, which allows users to visualize the predicted performance of upcoming advertising campaigns.
Tech Stacks
Spark | Scala | Spring | AWS Glue | Amazon QuickSight | Amazon EMR | Amazon S3 | Redis | AWS CloudFormation
Project Name
AT&T TV Program Scheduling
Overview
PDG fully migrated the DIRECTV TV / VOD Guide metadata pipeline to the cloud. This included movie poster images, celebrity headshot, aggregated guide schedules & celebrity biographies over a satellite using Kafka, Couchbase, GoLang, & Kubernetes.
Tech Stacks
GoLang | Kubernetes | Amazon S3 | Couchbase NoSQL Database | Java | Kafka
