What's Next for DAI? Top Trends for 2023

Top Trends in 2023 for DAI Dynamic Ad Insertion Solutions

Digital ad spending has surpassed $210 billion as companies look for ways to make the most of customer moves to over-the-top (OTT) services offering live and on-demand video that operate outside the auspices of traditional cable. Connected TV (CTV) advertising, which focuses on Smart TVs and other devices like Roku or FireTV that stream content to TVs, saw a 49% bump in revenue in 2021 and is expected to more than double over the next few years as programmers and advertisers look for ways to get more ads to more viewers, more quickly.

The ideal delivery framework for this function is dynamic ad insertion (DAI), which makes it possible for enterprises to deliver personalized, targeted ads based on what viewers are currently watching and what they’ve watched in the past. Publicly-available third-party data, meanwhile, helps fill in the blanks about their preferences.

The result? 2023 is shaping up to be a banner year for DAI. In this piece, we’ll take a look at four top trends influencing the market next year — and how companies can make the most of them.

Trend #1: The Cookie Crumbles

Trend #2: The Marketplace Evolution

Trend #3: The Prestitching Priority

Trend #4: The DAI Democratization