Performance Rights Organization Implements Digital Transformation to Enhance M&E Artist and Licensee User Experience

SESAC Customer Success Story for Performance Rights Company

PDG Consulting galvanizes SESAC’s digital strategy to heighten digital proficiency, accelerate innovation, and ramp-up sales and operation.

The average listener’s music library sits around 7,000 songs. Now imagine passing the 1 million song mark and having to keep track of all the copyrights associated with them. That’s what the team at SESAC does. They currently help manage licenses for over 30,000 songwriters and music creators spanning from legendary folk singer-songwriter Bob Dylan and country sensation Zac Brown, to power ballad diva Adele.

With the advent of streaming services in the music industry, licensers like SESAC have to adapt to audience demands of instant access to their favorite artists using Spotify or Apple Music. Songwriters too are expecting to reach bigger audiences with every release. For SESAC, cataloging that much music and effectively managing the licenses meant entering into the big data revolution.

Digital Distribution Requires Digital Transformation

Creating an All-Access Licensing Experience

VIP Treatment from PDG

Championing Digital Transformation with PDG Consulting (PDG)

Digital transformation future-proofs your organization and enables your teams to keep up with rapidly evolving customer demands—it’s no longer a nice-to- have but a requirement for business growth. Because it involves changing your processes, systems, workflows, and even the company’s culture, we’ve found that implementing a cohesive strategy that coordinates all efforts across the organization is a critical ingredient for success.

PDG’s digital transformation approach takes into account your diverse needs and spans a range of innovative digital technology services that drive sustainable growth through superior customer experiences, such as:

  • Migrating legacy systems to the cloud
  • Process Transformation
  • Business Model Transformation
  • Domain Transformation
  • Cultural/Organizational Transformation
  • Creating a roadmap for future ongoing transformation

Clients we have helped find success with digital transformation include CBS, Sony Pictures, SESAC, 21st Century Fox, JAFRA, and DIRECTV. To learn more, connect with us today.

Sam Kling Chief Creative Officer for SESAC Performing Rights Sam Kling, Chief Creative Officer for SESAC Performing Rights, oversees the company’s growth strategies for artists affiliations, music publishers and new business opportunities within the creative community. Kling also manages the Creative Services team in London, New York, Nashville, and Los Angeles, where he resides.

Since joining SESAC in 2014, Kling has installed an innovative client services structure as well as elevated the company’s affiliate roster by collaborating with some of the industry’s most significant artists, music publishers and managers. He has led the department’s strategic effort to secure songwriters and composer affiliations such as Bob Dylan, Adele, Neil Diamond, Green Day, Zac Brown Band, Randy Newman, Kings of Leon, Robin Thicke, Rosanne Cash, and many more. Kling also spearheaded the partnership signing of publishing company Universal Publishing Production Music.

Kling is a T.J. Martell Foundation Los Angeles board member, a voting member of The Recording Academy as well as a board member of the Association of Independent Music Publishers (AIMP). He holds a bachelor’s degree from the New School University in New York and an MBA from the UCLA Anderson School of Management.